A specialised degree in marketing is an excellent platform for direct entry into this field of work. If you are a good communicator with an aptitude for creative and conceptual thinking, the Bachelor of Commerce (BCom) – Marketing in UAE will prepare you for a career in this dynamic profession.
The program will help you understand the principles of marketing, including promotion, pricing and distribution. You will gain the knowledge and skills to evaluate alternative marketing strategies and to implement effective campaigns, based on financial, organisational, environmental and ethical criteria. You will also develop your competencies in critical thinking, qualitative and quantitative data analysis and business performance evaluation.
3 years if your Baccalaureat grade is 12/20
- 3 years bachelor’s degree
4 years if your Baccalauréat grade is from 10/20 to 11,99/20
- 1 year foudation + 3 bachelor’s degree
- Fall: September
- Winter: January
- Spring: April
For Direct Entry (3 years Bachelor’s Degree):
- 12/20 Baccalauréat
- IELTS 6.0 or equivalent in TOEFL
Probabation Entry (4 years Bachelor’s Degree):
- 10/20 to 11,99/20 Baccalaureat
- IELTS 4.5 to 5.5
15/20 Baccalauréat = AED 164.448 – 25% scholarship = AED 123.336
Note: The below amounts in MAD are based on the following exchange rate: AED 1 = 2.44 MAD. This rate might be lower or higher the time you will be making the payment.
14/20 Baccalauréat = AED 164.448 – 15% scholarship = AED 139.780
Note: The below amounts in MAD are based on the following exchange rate: AED 1 = 2.44 MAD. This rate might be lower or higher the time you will be making the payment.
13/20 Baccalauréat = AED 164.448 – 10% scholarship = AED 148.000
Note: The below amounts in MAD are based on the following exchange rate: AED 1 = 2.44 MAD. This rate might be lower or higher the time you will be making the payment.
12/20 Baccalauréat = AED 164.448 – 5% scholarship = AED 156.000
Note: The below amounts in MAD are based on the following exchange rate: AED 1 = 2.44 MAD. This rate might be lower or higher the time you will be making the payment.
10/20 to 11.99/20 Baccalauréat = AED 187.200
Note: The below amounts in MAD are based on the following exchange rate: AED 1 = 2.44 MAD. This rate might be lower or higher the time you will be making the payment.
The UAE’s diverse business base means that career prospects exist in a range of industries across numerous marketing disciplines. Graduates of the BCom in Marketing can undertake professional roles such as:
- Public Relations Specialists
- Publicity Coordinators
- Media Buyers
- Marketing Research Analysts
- Copy Writers
- Marketing Designers
- Advertising Managers
- Market Business Analysts
- Sales Representatives
- Advertising Executives
- Marketing Consultants
Program Structure
Program Core
| Subject Code | Subject Title | Credit Points |
|---|---|---|
| MATH060* | Foundation Mathematics for Business | 6 |
| OPS 113 | Business Oriented Information Systems | 6 |
| ACCY111 | Accounting Fundamentals in Society | 6 |
| COMM101 | Principles of Responsible Business | 6 |
| COMM121 | Statistics for Business | 6 |
| ECON100 | Economic Essentials for Business | 6 |
| FIN 111 | Introductory Principles of Finance | 6 |
| MARK101 | Marketing Principles | 6 |
| OPS 216 | Operations Management | 6 |
| MGNT110 | Introduction to Management | 6 |
| Plus at least one of the subjects from the following list | ||
| ECON102 | Economics and Society | 6 |
| ACCY112 | Accounting in Organisations | 6 |
| MGNT102 | Business Communications | 6 |
| COMM331 (Capstone) | Integrative Business Capstone | 6 |
*Challenge tests are available in MATH060. The tests are held in the first week of the semester and exemption from a subject will be granted on attaining a score of 60% or above.
Major
| Subject Code | Subject title | Credit Points |
|---|---|---|
| MARK205 | Introductory Marketing Research | 6 |
| MARK210 | Marketing Effectiveness | 6 |
| MARK217 | Consumer Behaviour | 6 |
| MARK333 | Integrated Marketing Communications Strategy | 6 |
| MARK344 | Marketing Strategy | 6 |
| Plus three from the below subjects: | ||
| MARK270 | Services Marketing | 6 |
| MARK301 | Digital Marketing | 6 |
| MARK343 | International Marketing | 6 |
| MARK395 | Tourism Marketing | 6 |
| PLUS, Students must select seven (7) elective subjects of which a maximum of three (3) can be at 100 level and remaining subjects must be at 200 or 300 level. Zero level subjects cannot be taken as electives. | ||