Prestigious and Accredited Degree : Upon completion of the program, all students will get a Master’s degree from University of Wollongong Australia, a university in the top 1% of the world universities, accord to QS World University rankings. This degree is fully accredited in the UAE by Commission for Academic Accreditation (CAA) and Knowledge and Human Development Authority (KHDA).
18 Months
With a GEMLux degree, you will be set to launch an exciting career in the dynamic world of international luxury brands. The program opens up a world of professional opportunities in this flourishing international market, such as:
- Luxury Brand Manager
- Fashion Retail Buyer
- Head of Brand
- Creative Director
- Doctoral Study Opportunities: Should students wish to pursue further research after completing this Master’s degree, UOW Dubai offers a PhD program under the Faculty of Business.
- Fall: September
- Winter: January
- Spring: April
- Bachelor’s degree: Regular Entry: 3.0 GPA and above
- Probation Entry: 2.5 to 2.99 (Probation means you will have to get an average of 55% in the 1st 3 subjects of your master’s degree)
- GFC: Less than 2.5 (students are required to take 3 General Foundation Classes during 1 month and cost 2900 MAD each)
- IBT 79 – or IELTS 6.0 (5.5 might be considered if GPA is 3.0)
- 500 words describing why they wish to enroll in the program, what benefits the program might provide them and what strengths they can bring to the program.
With a 20% Bursary, the total tuition fees are MAD 320 000 to be paid in 4 parts :
- Dubai : MAD 80 000
- Milan : MAD 80 000
- Geneva : MAD 80 000
- Paris : MAD 80 000
Program Structure
The GEMLux program can be completed in 18 months, inclusive of three one-month breaks. There are 10 modules or core subjects that needs to be completed. Students will undertake five modules on-campus at UOWD in Dubai, two modules in Milan, one module in Geneva and another in Paris. The final project will be initiated in Dubai and co-supervised by faculty members from both campuses.
| Core Subjects | |
|---|---|
| Strategic Analysis | |
| This program will expose students to the core areas of business strategy analysis related to luxury brands in order to develop skills for making strategic decisions, enhance their skills for original research enquiry, and to manifest those decisions into the real world. This also includes contexts of family businesses. Participants will complete the program with an enhanced understanding of how to make revenue-generating decisions that lead to long-term achievement and value creation. | |
| Negotiating Contracts | |
| This course highlights the importance of structuring, negotiating and drafting international contracts. It then takes a set of contracts – from bilateral, multilateral and commercial transactions – and explains their structure and key clauses. Emphasis is placed on the manner in which negotiating teams should conduct negotiations in a successful form, and how to draft specific clauses of contracts and loan agreements. | |
| Luxury Customer Experience Design & Marketing | |
| The Luxury Customer Experience Design & Marketing module intends to present and discuss the whole process of creating, communicating and delivering a valuable luxury experience to customer. In order to do this, the course aims at sharing the following key messages: Luxury is the result of an inherently consistent design, execution and marketing process, and such consistency represents the essence of the value proposition. | |
| Operations, Supply Chain Management and Distribution | |
| The module focusses on three fundamental areas of management. It will merge theory with practice, and will be held in Switzerland, in the cradle of Luxury Watchmaking; the course will be divided in four parts: 1) The origins of luxury: manufacturing excellence and global markets; 2) Introduction to Supply Chain Management; most relevant management models for Supply Chain in luxury firms today; 3) Purchasing – and how establishing the right relationship with suppliers could create the right conditions for a successful luxury strategy; 4) Swiss Watch industry study tour: visits, lectures and keynote speeches. In particular, the course introduces students to the typical structure of Supply Chain for Fashion / Luxury brands. |
|
| Innovation Management | |
| This subject provides an introduction to the nature of innovation, why luxury firms innovate, and how innovation can be managed in the luxury industry. It covers various fundamental topics such as the role of innovation management in driving competitive advantage, models of innovation, management of research and development (R&D), managing creative people, how and why luxury firms collaborate with other firms in networks, measuring innovation success, and how firms can protect their innovations using intellectual property rights. The subject provides evidence of different frameworks/approaches based on real-life examples and experiences of leading luxury firms. | |
| Retail Service Design | |
| The module aims to present the challenges faced by luxury companies in designing and management their distribution chain and their stores, as well as the way the stores should be operated. In particular, the following key areas: 1) Reaching the market through a mix of channels, 2) “Design / concept” is what differentiates brands, 3) New technologies allow increased efficiency and effectiveness, 4) Customer identification is the key, 5) Customer tracking, 6) Revolutionizing the customer experience in brick-and-mortar shops, 7) Neuro-scientific research, 8) Service behaviours, that is, behaviours acted by frontline people, 9) Mystery shopping checklist which traces the “customer journey”. |
|
| Brand Management | |
| The Brand Management module intends to present and discuss the whole process of creating, managing and extending/repositioning a brand, with specific focus on luxury brands. In order to do this, the course aims at sharing the following key messages: 1) The creation and construction of a luxury brand passes through a solid development and self-awareness of the company identity, combined with a clear understanding of the right means, messages, point of parity and difference in order to position the brand in the customer’s mind; 2) Brands are a “living being”, i.e. they experience a lifecycle, and must decide whether to adapt or not to external environment, trends and market requirements. In the case of luxury such decisions are made even more complex by the central role of designer/stylists/owners/craftsmen in the brand identity; and 3) Managing brand architecture means identifying a role and a relationships among brands in order to provide a consistent, solid market presence, avoiding overlaps and undesired lacks of coverage. |
|
| Luxury Distribution | |
| This module will expose students to the core areas of luxury distribution, and the most important theories, concepts, models and tools applied by practitioners and academics in order to identify, analyse, design and evaluation diverse solutions in this area. | |
| Business Plan | |
| This subject enables the students to explore the potential exploitation of their own business idea within the luxury sphere. Students evaluate opportunities from a range of perspectives including; financial, technical and legal. They will conduct market research on their opportunity, develop a plan for exploitation and have the opportunity to present their proposal to a panel of experts who will provide feedback on the commercial feasibility of the chosen luxury project. | |
| Project Work | |
| Students will conduct a project related to Luxury Management context in order to develop their research skills. The general aim of the final project is to apply what has been studied and learned during the two class terms of the masters, and putting it into practice. Students will be able to explore the potential exploitation of their own business idea within the luxury sphere. Students will evaluate opportunities from a range of perspectives including; financial, technical and legal. They will conduct market research on the identified problem/opportunity, develop a plan for exploitation and have the opportunity to present their proposal to a panel of experts who will provide feedback on the commercial feasibility of the chosen luxury project. | |