Prestigious and Accredited Degree : Upon completion of the program, all students will get a Master’s degree from University of Wollongong Australia, a university in the top 1% of the world universities, accord to QS World University rankings. This degree is fully accredited in the UAE by Commission for Academic Accreditation (CAA) and Knowledge and Human Development Authority (KHDA).
Graduates will be able to create and execute digital/traditional marketing plans, use Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for website optimization, use data analytics to generate website traffic, increase brand awareness and conversions. They will also be able to utilize fundamental communication skills across various media platforms, effectively conduct social media marketing, evaluate marketing information systems, and use market research to contribute to business decision-making.
You can complete your Master’s degree in 12, 16, 20 or 24 Months depending on:
- The number of subjects you choose to take per trimester,
- The number of trimesters, you choose to study per year.
There are many possible combinations between subjects and trimesters, Some examples are listed in the Tuition Fees section below.
- Digital Marketing Specialist
- Search Engine Marketing Specialist
- Social Media Manager
- Marketing Research Manager
- Brand Manager
- Creative Agency Manager
- Doctoral Study Opportunities : Should students wish to pursue further research after completing this Master’s degree, UOW Dubai offers a PhD program under the Faculty of Business.
- Fall: September
- Winter: January
- Spring: April
- Bachelor’s degree: Regular Entry: 3.0 GPA and above
- Probation Entry: 2.5 to 2.99 (Probation means you will have to get an average of 55% in the 1st 3 subjects of your master’s degree)
- GFC: Less than 2.5 (students are required to take 3 General Foundation Classes during 1 month and cost 2900 MAD each)
- IBT 79 – or IELTS 6.0 (5.5 might be considered if GPA is 3.0)
There are 3 intakes per year, you can start your Master’s in September, in January, or in April.
Note: The below amounts in MAD are based on the following exchange rate: AED 1 = 2.5 MAD. This rate might be lower or higher the time you will be making the payment.
Visa & Insurance fees (18.296 MAD) mentioned below include 7000 MAD, which is a deposit that the university keeps and refunds back to you when you finish your Master’s or even earlier when you start working and your company becomes your sponsor.
You can complete your Master’s degree in 12, 15 or 20 months depending on the number of subjects you choose to take per trimester as detailed in the below 3 tables:
Table 1 – 12 months duration: 3 subjects in September, 3 in January, and 4 in April
Table 2 – 15 months duration: 3 subjects in September, 3 in January, 3 in April and 1 in September
Table 3 – 20 months duration: 2 subjects in September, 2 in January, 2 in April, 2 in September & 2 in Jaunary
Program Structure
Your program of study will be as follows:
| Level | Subject Code | Subject Name |
|---|---|---|
| Common Business Foundation* | ACCY801 | Accounting and Financial Management |
| ECON802 | The Economics of Global Business Challenges | |
| MGNT803 | Organisational Behaviour and Management | |
| MARK804 | Principles of Marketing Management | |
| Specialisation Subjects | MARK940 | Marketing Communications |
| MARK977 | Research for Marketing Decisions | |
| MARK936 | Consumer Behaviour | |
| MARK935 | Marketing Strategy | |
| MARK920 | Social Marketing | |
| Electives** | MARK997 | Retail Marketing Management |
| MARK957 | International Marketing Strategy | |
| MARK938 | Managing Services and Relationship Marketing | |
| MARK980 | Strategic Brand Management | |
| MARK901 | Digital Marketing | |
| OPS908 | Supply Chain Management | |
| MGNT923 | Contemporary Issues in International Business | |
| MARK956 | Creating and Marketing New Products | |
| Capstone Project | MGNT922 | Business Research Project |
* If you are eligible for credit for prior learning from all four foundation subjects, you will be required to complete two further elective subjects from within your specialisation.
** Students are required to choose two electives from the approved list.
The Master of Marketing
As the business landscape becomes entrenched in technological advancements and evolves, we witness the need for high skilled marketers rapidly increasing. LinkedIn reports show that the two most in-demand marketing skills that employers look for are digital advertising (45%) and content creation – curation (42%). Furthermore, the US Bureau of Labor Statistics (BLS) reports that digital marketers are offered salaries higher than the national average. As a program grounded in marketing within the digital age, the Masters of Marketing degree in Dubai at UOWD prepares students for careers in a new economy – a world where technology, decisions, and action become intertwined.
Organizations are looking for marketing specialists that can apply their knowledge and perspectives along with a technical skill set to make a difference where they operate. Our Master of Marketing degree provides students with an in-depth understanding of key marketing perspectives and advanced digital marketing and research tools.
Taught through lectures and hands-on exercises, students also get opportunities to learn by working with real businesses dealing with current issues. Key areas include developing digital media strategies and content creation, application of data analytics to market research and consumer behavior, gathering insights, and developing effective business solutions.
Students are provided with a skill set to strategize, analyze, advertise, and communicate with its audience in various marketing areas including digital marketing, brand management and marketing communications.